TLDR -
Comparison of Webflow and Wordpress.
In finding the best websites for small businesses we found Webflow is better for majority of use cases. Its easier to scale, hire talent for, and maintain. Its initial learning curve might be more steep than WordPress's but time saved in the latter stages of your business will more than make up for it.

1. Ease of Use

Webflow:  

Webflow is simply much more modern. It has a modern UI that has a drag-and-drop editor with clean, production-ready code behind the scenes. This is result in a much faster website than WordPress. For business owners who want control more control and are willing to trade some ease of use for a more powerful tool. The more precise workflow and is often used with a prototyping tool like Figma for great looking websites.

WordPress:  

WordPress powers over 40% of the web and is incredibly flexible, but its interface can feel dated and overwhelming for beginners. You’ll likely need to use plugins (like Elementor or Divi) to get a smooth visual editing experience. Thankfully, because of WordPress's more limited editability you are much less likely to build a broken website. When researching WordPress there can be confusion between WordPress's front end and using it as a headless content management system(CMS).

Many large companies and governments use WordPress as a headless content management system but don't use WordPress's dated and slow frontend.

Winner: WordPress- as long as the website is not complex and you're willing to use a template WordPress's "out of the box" features are easier to get a website up fast.

2. Design & Customization
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Webflow:
Webflow gives pixel-perfect control over your site’s design. Webflow does have a marketplace of templates however most of them are paid. Webflow ideal for businesses that want a unique, branded presence and the ability to add more complex coded features later on.

WordPress:
WordPress offers thousands of themes and plugins, which is great for quick deployment. However, truly custom design often requires a developer. Many businesses end up with sites that look “template-y” and over all very generic.

Winner: Webflow wins comfortably thanks to its more feature rich editor.

3. SEO Capabilities

Webflow:
Webflow has built-in SEO tools such as meta titles, alt tags, sitemaps, schema markup. All without extra plugins. Its clean code and fast performance also help rankings.

WordPress:
WordPress has plugins like Yoast SEO or Rank Math to make search engine optimization easier, however these plugins are never going to be powerful as a professional human/team.

It’s powerful but can become bloated with too many plugins, slowing your site down. However WordPress has an edge in how easy it is to make and hire for blogs.

Winner: Tie. Both can rank well and ease of use typically depends on individual preference.

4. Cost & Maintenance

Webflow:
Hosting provided first party by Webflow. The hosting is fast, secure, scalable but you don't have the ability to choose another provider. Plans start around $14–$29/month depending on needs. Updates are automatic so no constant updates or plugin conflicts to worry about.
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WordPress:
The software is free, but you’ll pay separately for hosting, themes, and plugins. The costs of these themes and plugins can vary wildly. Because of WordPress's fragmented ecosystem it can be as cheap as $5/month or multiple times more expensive than Webflow. WordPress however lacks backwards compatitbility and has in the past had severe security breaches and vunerabilities.

Winner: Webflow. While WordPress can be cheaper its pricing is unpredictable. Beyond that it more manual updates and the lack of backwards compatibility give a clear edge to Webflow.

5. Scalability & Flexibility

Webflow:  
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Great for small–medium businesses and startups. It scales well with CMS (content management) features, but massive enterprise-level customizations may be limited.

WordPress:  
WordPress has been made to do almost anything- but that doesn't mean it should. It is most popular for blogs and e-commerce sites, but again the end product ends up being very slow and difficult to maintain.

Winner: Webflow for modern businesses that don’t need endless plugins.

Which One Should You Pick?

For 99% of businesses Webflow is the better choice in 2025. It’s cleaner, faster, scalable, and easier to hire professionals for.